The Journal
Notes on fragrance
How scent works, how to wear it well, and how to choose the one people will remember you by. New stories every week, written in Toronto.
Scent Guide
Layering 101: Wear Two Scents Like One
Two scents, one signature: the heavy-first rule, three pairings that work, and the cheapest way to experiment.
October 27, 2026 · 5 min read
Read the story →Fragrance 101
How to Make Your Perfume Last All Day
If your morning spray has vanished by lunch, the problem is rarely the perfume. It is where, when, and how you applied it. Five habits that change everything.
October 22, 2026 · 5 min read
Read the story →Fragrance 101
EDP, EDT, Parfum: What's Actually in Your Bottle?
Three little letters change the price, the strength, and how long a scent stays with you. Here is what eau de parfum, eau de toilette, and parfum really mean — in plain language.
October 19, 2026 · 5 min read
Read the story →Scent Guide
Fresh, Sweet, or Woody: Finding Your Signature Scent
A signature scent is the one people remember you by. The search gets much easier once you know which family you belong to — fresh, sweet, or woody — and how to test like a professional.
October 15, 2026 · 5 min read
Read the story →Keep me updated
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